A traffic drop is a signal — not a verdict. Our forensic recovery process isolates the exact cause, builds a prioritised action plan, and restores organic performance faster than broad-brush remediation ever could.
Every traffic drop has a cause — or more often, a cluster of causes interacting across technical, content, and authority dimensions. Our diagnostic framework covers all of them.
Mapping your visibility loss against Google's update timeline to identify if — and how — algorithmic shifts have re-evaluated your content's quality signals, topical authority, or E-E-A-T signals.
Deep technical audit covering Core Web Vitals regression, indexation anomalies, JavaScript rendering breakdowns, accidental noindex directives, and crawl budget erosion across large sites.
Identifying thin, duplicated, and cannibalistic content that dilutes topical authority; analysis of semantic coverage gaps compared to top-ranking competitors for your critical query clusters.
Detection of toxic link accumulation, authority link decay, and competitors' accelerated link acquisition — paired with a targeted outreach strategy to rebuild trust signals where they matter most.
Quantifying how AI Overviews, featured snippets, and expanded SERP features are absorbing clicks your pages previously earned — and repositioning content to recapture lost share.
Ranking displacement analysis to reveal which specific competitors have taken your positions, why Google now prefers them, and the precise gap-closing actions that will shift rankings back in your favour.
Our process moves quickly without cutting corners. Each phase has defined outputs, clear timelines, and accountability checkpoints.
Full technical, content, and authority audit correlated against Search Console and Analytics data. We pinpoint the primary cause and contributing factors before any work begins.
A scored action plan ranked by expected traffic impact, implementation difficulty, and recovery velocity — giving your team a clear sequence rather than an overwhelming checklist.
We work alongside your developers and content team (or handle implementation directly) to deploy fixes at pace. Critical technical remediation is always addressed first.
Weekly ranking and traffic reporting with interpretation. We track recovery signals, adapt the plan to Google's response, and maintain transparency throughout the resurgence period.
Every recovery engagement produces tangible deliverables — not vague recommendations. You'll always know exactly what we found, why it matters, and what to do about it.
Our team has navigated Google's most disruptive updates across finance, healthcare, legal, e-commerce, and publishing — the sectors where ranking loss hits hardest and reputational stakes are highest.
"After the December 2025 core update we lost 86% of our organic traffic overnight. Decafy's audit identified the root causes we hadn't even considered. It's still a work in progress but we are back to pre-update levels."
"Our legal website took advice pro-actively and has avoided issues from significant drops, in fact, we've increased visibility all through recent AI-related changes in search engines."
Tell us what you're seeing and we'll review your website data, identify the likely cause of your traffic loss, and tell you whether we can help — no commitment required.
Take action and start your recovery today!